What is Branding and Why It's Important

You may have heard of the term "branding" being tossed around quite a bit, and with good reason. More than ever, having an effective brand and strategy is crucial for attracting clients. It is becoming more difficult to get noticed online and in stores, with so many competitors offering the same type of products and services. So, how do you stand out among everyone else? By having a killer brand.

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What Is Letterpress?

You may have heard the term "letterpress" , but what exactly is it? Letterpress is one of the oldest forms of printing, created by Johannes Gutenberg in the mid-15th century. This type of printing is when the surface of the paper meets a raised surface, such as a plate or type, to create an impression (indentation) in the paper. Letterpress printing is a true art form, and in my opinion is the most beautiful form of printing.

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8 Reasons Why Squarespace is the Best Website Platform

I have had many years of experience building websites, and the best platform by far is Squarespace. From their easy to use interface, security, and no maintenance required platform, I not only use this myself, but recommend it to my clients. Here are the primary reasons why I believe Squarespace is the best website platform.

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Design Spotlight - A Vermont Mountain Wedding, Indiana & David

This past April one of my brides, Indy, reached out to me about designing semi-custom wedding stationery. She wanted to have a combination of two designs from my shop, and something unique to her. The wedding was taking place in September in Vermont, and she was looking for a clean, rustic, minimalist design.

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3 Reasons Why I Don't Worry About Competition

When you focus on your competition, you may miss out on a great opportunity to make yourself stand out. We have all stared at a competitor's website and thought "I am not as good as they are". In this post I will discuss three reasons why I do not worry about the competition.

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How to Attract Your Ideal Client

For small business owners, getting clients is probably the number one stress in having your business. I have experienced the ups and downs of this, and have been able to attract a target audience based on creating a client profile. Today we are going to chat about how you can determine who your ideal clients are, and how to maximize your marketing efforts.

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