How To Brand Your Wedding

How To Brand Your Wedding

Wedding branding is an important step in the early part of planning. If you are engaged and planning a wedding, it is important to understand what you would like the overall look and feel to be on your special day. Will you have a theme? What will your colors be? Many events and weddings are branded, so you can keep a consistent theme going throughout and it will not look like you planned it all at the last minute.

How To Use A Landing Page On Your Website

How To Use A Landing Page On Your Website

When I built my website, I needed a landing page (i.e. information page) where my clients could go quickly go to find information on my wedding and branding services. Formally, a landing page is a web page specifically designed for a single focused objective, often times for advertising purposes. However, I use it more as an information board for my clients to get as much detail as possible on one page. This has helped tremendously with cutting down on email exchanges, and allows a smoother buying experience for my customers.

What is Branding and Why It's Important

What is Branding and Why It's Important

You may have heard of the term "branding" being tossed around quite a bit, and with good reason. More than ever, having an effective brand and strategy is crucial for attracting clients. It is becoming more difficult to get noticed online and in stores, with so many competitors offering the same type of products and services. So, how do you stand out among everyone else? By having a killer brand.

What Is Letterpress?

What Is Letterpress?

You may have heard the term "letterpress" , but what exactly is it? Letterpress is one of the oldest forms of printing, created by Johannes Gutenberg in the mid-15th century. This type of printing is when the surface of the paper meets a raised surface, such as a plate or type, to create an impression (indentation) in the paper. Letterpress printing is a true art form, and in my opinion is the most beautiful form of printing.