what is branding?

Branding is much more than just a logo - it is what your client feels when they think of your business. Many attributes reflect how a brand is portrayed - the business name, products sold, quality, logo, colors, website, business card, how you communicate with your clients, etc. Essentially, branding is one of the most important parts of your business, and is often overlooked. Whether you are selling your services, a product, or are a brick-and-mortar business, solid branding is key to a successful business model. While logo design is a part of the branding process, it is just one component - I would love to chat with you about your vision!

 



“Your brand is what other people say about you
when you’re not in the room.”

- Jeff Bezos, Amazon.com

 
I BELIEVE ...

THAT SOLID BRANDING is the FOUNDATION to BUSINESS,

THAT SIMPLICITY is the ULTIMATE FORM of SOPHISTICATION,

BRANDING is truly an INVESTMENT,

TIMELESS, NON-TRENDY DESIGNS are more TRUSTWORTHY TO CLIENTS,

and BUILDING TRUST WITH YOUR IDEAL CLIENT is the KEY TO SUCCESS.

 
 

custom branding & website Services
 

LOGO DESIGN

The custom logo design process is very in depth - we will dive deep on how we can attract your ideal client, and will create something beautiful that will last for years to come.


STATIONERY + SOCIAL MEDIA

To enhance your visual presence, stationery and social media are crucial parts of any brand. The Gold Package includes these components so you are consistent for brand recognition.


WEBSITE DESIGN

Your brand isn’t complete unless you have a full service website that can work for you! I will design a classic, easy to navigate site that will show off your products or portfolio, as well as bring recognition to your brand. I custom code all of my Squarespace sites, to bring a unique aesthetic no matter which template you are using.
 

 
 

the process

 

let's chat

First, let's chat about your vision and get to know one another! We will discuss your story, your goals, what you are ultimately looking for. Use the link under "Let's Chat" below to get started!

 

become a client

When you are ready to book, you will simply send me an email to let me know what start date works for you. To secure this date, a 50% deposit and a signed agreement will be needed to reserve a spot in my schedule. 

 

The prework

Prior to your start date, I will have in-depth prework for you to complete. This will help me narrow down your design aesthetic, ideal client, color palette, and much more about your business.

 

the design phase

Beginning on your start date, we will begin designing your new brand, and once approved I will send your final invoice over for the remaining balance. If you have ordered website design services, I will begin working on your gorgeous new site! Upon completion, I will provide you with launch details as well as helpful SEO information. 

 

let's celebrate

We have worked so hard together for weeks, time to pop the bubbly and celebrate!

 

faq

I love your designs, but you are out of my budget. What can I do?

If you are a newer business and custom branding is not in your budget, I do offer affordable premade designs through The Logo Shop. Squarespace services can also be added to these to enhance your professional image and create trust with your clients.

do you offer payment plans?

My payment schedule is broken up into two payments - the first being 50% of the package total to secure a spot in my schedule, and the rest due upon completion of your branding.

I am not familiar with Squarespace - is this the only platform you design on?

I have been developing websites for many years, and the Squarespace platform is the only one I design on for many reasons. I want to be able to design a beautiful, functioning site that will be easy for my clients to manage on their own. I do not want you to have to continuously hire me to make changes - Squarespace's back end allows anyone to be able to make changes very easy, all at an affordable price.

I strongly recommend visiting Squarespace to learn more about their plans, templates and features.

Why would I hire you to design a website in Squarespace when it's so easy to use?

While Squarespace's basic templates are beautiful, building a website is more than just uploading text and pretty pictures. Your website is typically the first thing your potential clients see, and you have less than 10 seconds to grab their attention, and less than two minutes to build trust with them. This makes your site your #1 tool in gaining clientele, so it should be built in a way that attracts them with the content needed to keep them on your site longer and purchase your products and services.

This is where I come in - I will assist you with content suggestions, provide SEO information, and call-to-actions to ensure that your site is flowing smoothly. I also custom-code all of my sites, so each one is unique and designed for your ideal client in mind.

To view some of my previous work, please visit the branding portfolio.

 

Testimonials

 

Let's Chat

I would love to hear more about your ideas! Please use the form below to get in touch.