Posts in Branding
What is Branding and Why It's Important

You may have heard of the term "branding" being tossed around quite a bit, and with good reason. More than ever, having an effective brand and strategy is crucial for attracting clients. It is becoming more difficult to get noticed online and in stores, with so many competitors offering the same type of products and services. So, how do you stand out among everyone else? By having a killer brand.

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How to Attract Your Ideal Client

For small business owners, getting clients is probably the number one stress in having your business. I have experienced the ups and downs of this, and have been able to attract a target audience based on creating a client profile. Today we are going to chat about how you can determine who your ideal clients are, and how to maximize your marketing efforts.

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6 Steps to Finding Your Authentic Self

For many creatives, it can be difficult when you first start your business to know exactly who you are. When you find out who you are as a creative, it can open doors for your business. By being more authentic, you will naturally stand out from the competition, and create products and services that you take pride in. To do this, you will need to find your authentic self.

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Building Client Trust with an Online Business

Building client trust is the gateway to running a successful online business. It can be difficult to establish, since the potential customer cannot see or talk to you. Before I started my online wedding business, I completed about eight months of research on why certain businesses in my industry were performing well.

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