Services: Branding + Website Design
Business: August + White, luxury wedding stationery and brand styling
Ever wonder how designers create their own branding? Today I would like to take you through the process for when I rebranded earlier this year. The primary reason I rebranded was because I wanted to offer more graphic design services, and it was not fitting into my current wedding invitation business. Rather than trying to keep two business running simultaneously, I combined everything into one brand that spoke true for not only my wedding clients, but for the branding and website clients that I wanted to attract.
When I thought about adjectives to describe my brand and what I wanted to reflect in the future, I came up with these:
Luxurious, Clean, Minimalist, Timeless, Classic, Sophisticated, Elegant
Thinking about how I can interpret these into my new business model, I began searching on Pinterest for inspiration. From the pictures I chose several of my favorites, and compiled an inspiration board to determine the overall aesthetic as well as my color palette.
Next, I needed to determine what primary fonts I was going to use. Being a graphic designer, this part was very easy for me! My favorite font is Mrs. Eaves Roman, so combining the serif font with a sans serif font, Mr. Eaves, was a clear choice. From there, I began working on my logo, trying out several variations until I finally settled on one.
I wanted something that was clean, easy to read, and a logo that I wasn't going to change out in five years. I also wanted a symbol for my new brand, so I chose a leaf - pretty, simple, with a touch of rustic elegance. A symbol would also allow me to easily brand other parts of my business, such as social media and blogging. From there, I created the additional design elements.
At the time I began this, I was still using Wordpress and playing with Squarespace. I began developing my site, and fell in love with the platform. Initially, I was not going to create websites for my branding clients because Wordpress was too unreliable and cumbersome. However, when I found Squarespace, I knew that my background in web design would be best served for my clients using a solid platform, so I made the switch and now offer these services.
Finally, I needed to create amazing business cards for my new brand! Being a stationer and a letterpress printer myself, it was imperative that my business cards were amazing, since I sell these products. Since I am a letterpress printer, I chose to print them on double thick 236 lb. cotton paper for an extra deep impression and high quality appearance.
Hopefully you have enjoyed my branding journey! As a designer, I personally find it more difficult to design for myself than for others, so this was a lengthy process for me. In the end, I found something that represented what I wanted for my business.