Posts in Business
Organization - The Key to Staying Productive

One of the many items I get asked about is how I stay organized working with a few hundred brides per year. Although I am naturally organized, it definitely takes some skills to keep it all together! No matter what business you are in, the key to being productive is organization, not only for you, but for your clients as well.

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What is Branding and Why It's Important

You may have heard of the term "branding" being tossed around quite a bit, and with good reason. More than ever, having an effective brand and strategy is crucial for attracting clients. It is becoming more difficult to get noticed online and in stores, with so many competitors offering the same type of products and services. So, how do you stand out among everyone else? By having a killer brand.

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8 Reasons Why Squarespace is the Best Website Platform

I have had many years of experience building websites, and the best platform by far is Squarespace. From their easy to use interface, security, and no maintenance required platform, I not only use this myself, but recommend it to my clients. Here are the primary reasons why I believe Squarespace is the best website platform.

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3 Reasons Why I Don't Worry About Competition

When you focus on your competition, you may miss out on a great opportunity to make yourself stand out. We have all stared at a competitor's website and thought "I am not as good as they are". In this post I will discuss three reasons why I do not worry about the competition.

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How to Attract Your Ideal Client

For small business owners, getting clients is probably the number one stress in having your business. I have experienced the ups and downs of this, and have been able to attract a target audience based on creating a client profile. Today we are going to chat about how you can determine who your ideal clients are, and how to maximize your marketing efforts.

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6 Steps to Finding Your Authentic Self

For many creatives, it can be difficult when you first start your business to know exactly who you are. When you find out who you are as a creative, it can open doors for your business. By being more authentic, you will naturally stand out from the competition, and create products and services that you take pride in. To do this, you will need to find your authentic self.

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Working With a Small Office Space

For many, we have to adapt to working with a small office. If you are a blogger, photographer or a graphic design professional who only uses a computer with minimal equipment, storage isn't as much of an issue so a simple desk would suffice. For others like myself, not having enough space to run your business can be challenging. 

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Building Client Trust with an Online Business

Building client trust is the gateway to running a successful online business. It can be difficult to establish, since the potential customer cannot see or talk to you. Before I started my online wedding business, I completed about eight months of research on why certain businesses in my industry were performing well.

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5 Tips When Starting a Creative Business

When I started my business four years ago, I wish I would have read more on what to expect. There are the basics of course, like writing a business plan, but there was not enough information in one place that laid it out for me. I have my top five tips below when starting a creative business.

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Managing Email - Tips for a Productive Inbox

Ah, email....everyone uses it, and there is no getting around it with business. Email, if not managed correctly, can actually result in being unproductive. During my tenure at my last corporate job, I provided training classes on how to manage email. An average person would get anywhere from 200-400 emails per day, so creating a strategy and a user friendly system that everyone could benefit from was important for productivity.

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Working From Home and Maximizing Productivity

Many business owners, new and experienced, suffer at some point with working from home. This can be a dream come true for most, being able to get out of bed in the morning and go right into your office. If you already work from home or planning to do so in the future, here are a few tips to help you with the transition or to improve your productivity.

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