All designers are different, not just aesthetically, but their process and what they actually provide to you. If you are considering rebranding or if you are needing a new brand, here are some items to consider when searching for the right brand stylist.
Read MoreIf you are considering rebranding, or refreshing your brand, you have probably been on Pinterest, pinning away at many brand boards for inspiration. If you are considering hiring a brand stylist, here are five reasons why you should.
Read MoreYou may have heard of the term "branding" being tossed around quite a bit, and with good reason. More than ever, having an effective brand and strategy is crucial for attracting clients. It is becoming more difficult to get noticed online and in stores, with so many competitors offering the same type of products and services. So, how do you stand out among everyone else? By having a killer brand.
Read MoreFor small business owners, getting clients is probably the number one stress in having your business. I have experienced the ups and downs of this, and have been able to attract a target audience based on creating a client profile. Today we are going to chat about how you can determine who your ideal clients are, and how to maximize your marketing efforts.
Read MoreFor many creatives, it can be difficult when you first start your business to know exactly who you are. When you find out who you are as a creative, it can open doors for your business. By being more authentic, you will naturally stand out from the competition, and create products and services that you take pride in. To do this, you will need to find your authentic self.
Read MoreWe all love pretty packaging, especially when we recieve something in the mail. If you ship out a physical item to your clients, this is a great way to express your brand to create a client experience. Don't underestimate the power of the first impression; use that to your advantage!
Read MoreBuilding client trust is the gateway to running a successful online business. It can be difficult to establish, since the potential customer cannot see or talk to you. Before I started my online wedding business, I completed about eight months of research on why certain businesses in my industry were performing well.
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